Are you struggling with traffic? Are you writing a high-quality blog post that does not get the exposure they deserve? Stick around, learn Pinterest SEO and how to cultivate the goodies of Pinterest.
For me, Pinterest is more like a search engine. Well, it’s definitely a search engine. I can’t elaborate on this enough. Although most people think it’s just another social media platform. However, a few others also think this is more than just social media or somewhere you can just save ideas for later.
Now, you know that Pinterest is a search engine, what next? Of course, you have to start using it like Google, Bing, Yahoo, and the rest. My guide to Pinterest SEO explains the basic Pinterest SEO tips and tricks for maximizing pinterest and driving tons of traffic that will help you in growing your blog or business.
What is Pinterest SEO?
Pinterest SEO is basically the factor involved in optimizing your pins and making sure they rank better on Pinterest. Pinterest SEO also includes optimizing pins so your audience can find and click through to your website, blog, or online shop. If you want to make money online, bring traffic to your blog or increase sales on your website, you’ll have to master Pinterest SEO to gain high-quality traffic and leads.How to Set-up Pinterest SEO for Success
1. Create an Account
It is important to note that people who search Pinterest will not search your name or the name of your blog. What they search for are keywords. For instance, if someone is searching for an account to follow, they won’t search Osperus. They might search a phrase like; digital marketing, social media marketing, blogging tips among others.For this reason, it is essential to add keyword phrases to your Pinterest name. Your name should have a list of keyword phrases that are related to or aligned with your business.
2. Switch to a Business Account
Making a switch from your personal Pinterest account to a business account is crucial for Pinterest SEO. A business account on Pinterest has so many benefits, just like any other social media platform.Using a business account will not only make you insert your website, blog, or shop URL (link) but will also help you in strategizing your Pinterest account. A Pinterest business account provides you with metrics to track the performance of your pins.
3. Write a Great Bio
Your bio is another relevant factor to focus on when optimizing your Pinterest account. Include strategic keywords in your bio. Don’t just add keywords, make it readable and SEO-friendly. That’s; be creative when writing your bio, and make sure you insert relevant keywords about your business in your bio. This makes it easier for you to rank for keywords for your account and pins.4. Claim Your Website or Blog
Claiming your website on Pinterest is so important. This is why; when you claim your website on Pinterest, it helps pinners in identifying you as a legitimate account and a trustworthy brand. It also helps you in driving more traffic to your website hence, helping you in increasing sales.5. Enable Rich Pins
Do you want your Pinterest account to auto-update information on your website regularly on pins? For instance, you changed a product price on your website store and you may have already created a pin on Pinterest, Now, your customers followed your pin to your website store only to find a different price on your website. This might increase your bounce rate.Rich pins auto-update any information on your website store or blog and also make sure that all the information on your website matches that of your pin. You can easily set up this by just adding a small HTML code to your website.
6. Perform Proper Keyword Research
Just like search engines, you can drive a lot of traffic from Pinterest if you focus on keyword research. Use Pinterest keyword tools or simply type a phrase in the Pinterest search button to generate keywords for your pins and blog posts.Add generated keywords to your pin title, pin description, boards, bio, and even hashtags. This will aid you in ranking your pins higher in Pinterest’s algorithm.
7. Add Pinterest Tag to Your Website
Pinterest tag is a piece of code that is derived from Pinterest and can be added to your website to track traffic from Pinterest and also, to know what users do once they log on to your website or blog. You can track subscriptions, purchases, page views, checkouts, or add-to carts, newsletter sign-ups, and even searches using the Pinterest tag.8. Use Hashtags
Hashtags let you rank for various keywords and helps in driving lots of traffic to your blog. Hashtags can be used in place of related keywords or LSI in search engine optimization. When someone clicks on a hashtag from a different pin or account, as long as your account is relevant to the hashtag, you might rank and hence gain clicks to your website.Pinterest allows you to add up to 20 different hashtags to a pin. However, it is advised to use just 4 – 6 hashtags per pin. The less the better. Using too many hashtags can look like spamming.
9. Add Pinterest “Save” or “Pin it” Button to Your Website Images
Want to drive more traffic from Pinterest? Add a save button on your website or blog. A save button is basically a share button, and this encourages the pinning of your images. It also promotes re-pins. Re-pinning simply means pinning your pins or images multiple times. This is just like retweets and shares. The more re-pins you get the better. Quantity equals wider reach.To add the save or pin it button to Pinterest, go to the help center, and search for how to add a save button on my website. There are also some sharing button plugins that offer the Pinterest save button on your image for free. An example is; Shareaholic.
10. Adhere to Pinterest Best Practices
Most traffic to a website is from mobile phones and this is no different to Pinterest. A study suggests that 85% of Pinterest traffic comes from mobile devices and that is why you need to rethink before you create Pinterest pins for your blog posts or products.The ideal size of a pin on Pinterest is 1000 pixels by 1500 pixels. This is simply translated into a 2:3 ratio. When thinking about pins, think about long-vertical pins. These pins do not only do well on Pinterest but are also user-friendly.
Pinterest SEO: How to Optimize Your Pinterest Pins for SEO
1. Use Descriptions
Describe your pins in few words so that your reader can find how best your website content can be of help to them. Descriptions are also a good place to add keywords and hashtags. If you want to increase blog traffic or want your pins to do well on Pinterest, then write a Pinterest SEO-friendly description for all your Pinterest pins.2. Create High-Quality Pins
If you want to drive readers to your blog through Pinterest, then you have to focus on creating or designing quality pins or image designs for your feed. According to Pinterest and Pinterest experts, longer pins do very well on the platform. A ratio of 2:3 is the recommended pin size.Think about your readers, place bold informative texts on your design and make sure it’s short, descriptive, and has powerful words that will ensure they click through to read your article. Always add a call to action. This is number one. The most important thing to do for all your pins. Also, make sure your graphic pops up and use catchy images and Colours for your pin design.
3. Encourage Re-pins
Re-pins tell Pinterest that your pins are worthy of traffic and, or are informative and will help users on the platform. More re-pins also help in increasing blog traffic. Encourage people to pin your images by adding a call to action (CTA) on your blog under images or as captions.You can also join group boards to help spread the word. Re-pin your pins to group boards to increase visibility. You can also join engagement groups to aid you in increasing re-pins.
4. Create Relevant Boards
Create boards of your own to help you in organizing your pins. Creating relevant boards simply means, creating boards for each different topic you cover on your blog or website. You can also create boards for your products.This will help your readers in navigating through your pins with ease. Creating a board also adds support to your pins and helps you rank better. This is because Pinterest boards also serve as a way to add more keywords for Pinterest SEO.
It is difficult to keep group board engagements. So, group board owners will be looking for persons who can create engaging pins with quality images and with readable fonts to help build their boards to increase traffic.
5. Optimize Your Boards
Optimizing your Pinterest boards will help Pinners in locating both your boards and pins. Place keywords in your Pinterest board description, plus optimize it for SEO. Keep it simple and informative for both readers, and Pinterest bots and, or search engines.6. Join Group Boards
Group boards are boards created by other bloggers on Pinterest. Group boards allow contributors in the same niche to make contributions to boards and help increase engagement. You can apply to join group boards and share your own pins or pins from other creators or bloggers in your niche.It is difficult to keep group board engagements. So, group board owners will be looking for persons who can create engaging pins with quality images and with readable fonts to help build their boards to increase traffic.
Some Questions Pinterest User Normally Ask - FAQ
Is Pinterest Good for SEO?
A simple answer is YES! Yes, Pinterest is awesome when it comes to SEO. After all, the essence of SEO is to drive quality traffic to your blog or website and Pinterest does exactly that and more.How Do you Optimize Your Pins for SEO?
When optimizing your pins make sure you adhere to all the protocols. Add pin description, keywords, hashtags to your pins for SEO. Also, make sure you use quality graphics and intriguing colors that attract readers.Do Hashtag Work on Pinterest?
Yes, it does. Include hashtags in your pin description and start ranking for some relevant hashtags. A hashtag can make you pop up for relevant searches on Pinterest. However, it is important to note that, using fewer hashtags is a good practice. A lot of hashtags will make you look spammy.How Do I Maximize Pinterest?
Good question! To maximize your Pinterest account and drive sales and or traffic to your business, you’d have to shift your efforts to;- Pinning & Re-pins
- Optimizing Your Pins
- Creating High-Quality Graphics
- Use Pinterest Promotion & Pinterest Ads
- Add Rich Pins
- Use Pinterest Tags
Can I Make Money on Pinterest?
Simple answer, Yes! You can make a lot of money on Pinterest. All you have to do is get verified as a merchant and add a list of products to your account. You can also pin your products using the regular pinning strategy or pinning your affiliate links with high-quality graphics. Mostly, an infographic will do better.Gaining followers will also attract businesses to have a lot at your account for collaborations. This is another way to make money on or with Pinterest.
How to Perform Pinterest Keyword Research?
Pinterest is a keyword research tool. If you have a search term, simply enter your search term in the search bar and see suggested ideas from Pinterest. These ideas are what others are searching for on Pinterest.You can use these keywords in your pin description or even when writing a blog post. Also, you can save these ideas using the + button and create a list. Then, export these ideas so you can use them later.
What's Pinterest Keyword Research Tool?
Pinterest keyword research tool is a tool that is used for searching for high-quality keyword ideas or easy-to-rank for keywords that you can use when creating a pin on Pinterest by simply placing them in your pin title, description and, hashtags.Free Pinterest Keyword Tool?
There are a lot of free Pinterest keyword tools that can help you in improving your Pinterest SEO strategy. Examples of these free keyword tools include; Google keyword planner, Keyword io, among others. If you don't have money to pay for premium keyword tools, you can simply use a free Pinterest keyword tool.
What Pins Do Well on Pinterest?
If you want to drive a lot of good quality traffic from Pinterest, then, you should focus on creating pins that users love to see or would like to pin. Some of the pins that do well on Pinterest include; food & drinks or recipes, travel, DIY, fashion, quotes, health & wellness among others. Looking for more ideas? Check out my blog post ideas for inspiration.Pinterest SEO: Bottom Line
We have come to the end of my Pinterest SEO guide. This is the only guide you need to start driving tons of traffic from Pinterest. Pinterest is a search engine like I mentioned at the beginning of this article. So, doing your homework right is paramount to succeeding with Pinterest SEO.Pinning more often is another way to increase traffic. But knowing when to pin is very important. You can use Tailwind to schedule pins for Pinterest. Or Canva for creating multiple pins for Pinterest and schedule them with Tailwind for better results. Check out my Savvy Pins Bundle if you want to create beautiful Pinterest pins in no time. This is ideally for bloggers and social media marketers.
I created these easily customizable pins in Adobe Photoshop which you can edit and make yours in no time. If that's not what you're looking for, I can also design multiple already-made pins for your blog, website, or store. No need for editing! All pins will be sent as JPEG or PNG, which you can post straight away. Just tell me how you want them to be.
